Subaru Sales Manager
New London, Connecticut•Full-time
About the Job
Position Overview
We are seeking an experienced and driven Sales Manager to lead our Subaru sales team. This individual will be responsible for driving sales performance, developing a high-performing team, and ensuring a customer-first approach aligned with Subaru’s values and standards.
What You’ll Do
- Lead, coach, and develop a team of Subaru Sales Associates to achieve and exceed sales goals
- Drive monthly and annual sales forecasts, gross profit, and expense management
- Ensure an exceptional, customer-focused experience throughout the entire sales and delivery process
- Monitor and improve customer satisfaction (CSI) and online reputation
- Oversee all new vehicle sales operations, including deal structure, desking, and closing support
- Partner with Finance & Insurance to maximize customer satisfaction and product penetration
- Maintain compliance with all federal, state, and local regulations, as well as Subaru retailer standards
- Manage CRM activity (VinSolutions) to ensure proper follow-up and lead conversion
- Conduct daily and weekly sales meetings to review performance and set expectations
- Assist in inventory management, including factory orders, vehicle mix, and turn rates
- Collaborate on marketing, merchandising, and promotional campaigns
- Handle escalated customer concerns with professionalism and care
- Ensure showroom standards meet Subaru brand expectations and are always inspection-ready
What We’re Looking For
- 5+ years of automotive sales experience (Subaru or import brand experience a plus)
- Previous sales management or leadership experience preferred
- Strong understanding of CRM tools (VinSolutions preferred)
- Proven track record of achieving sales and CSI goals
- Knowledge of dealership operations, compliance, and F&I processes
- Excellent leadership, communication, and coaching skills
- Customer-first mindset with a passion for delivering a transparent, pressure-free experience
- Highly organized with strong attention to detail
- Proficiency in Microsoft Office (Excel, Word, Outlook)
Why Join Our Subaru Team?
- Competitive salary + performance-based incentives
- Health, dental, and vision insurance
- Ongoing Subaru training and leadership development
- Opportunities for career growth within a respected dealership group
- A supportive, team-oriented culture aligned with Subaru’s Love Promise
Our Commitment
We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We proudly support Subaru’s Love Promise, focusing on community, sustainability, and making a positive impact.